Words: Stuart Hunt, EarlyBird Evangelist
To curate or not to curate? It’s one of the questions we hear most from traders and researches whenever we demo EarlyBird to them. If you’re following a news or Twitter feed that’s heavily curated and doesn’t give you the freedom to choose who you can follow, you run of risk of seeing the same news everyone else is seeing, potentially missing out on a hot scoop or something actionable from a valuable Twitter source.
For this reason, most financial professionals we speak to would much rather have access to a full Twitter feed, so they can decide themselves what’s newsworthy and what’s not, which gives them the ability to follow any account without needing to seek approval from the vendor.
While this makes complete sense, in practice curation does have its advantages. Twitter is some 300 million accounts posting 600,000 Tweets every second, with only a small percentage of the content that gets posted to the social network relevant for trading and analysis in the financial markets. Because of this, sifting the nuggets from the noise can be a huge challenge. Traders, analysts and portfolio managers simply don’t have the time to constantly monitor Twitter for breaking news and market insight, and therefore most Twitter clients offer heavily curated content.
There are strong arguments for and against curation and that’s why here at Market EarlyBird we’ve created a Twitter client that allows you to set the level of curation you wish to receive. You can choose to use EarlyBird as a read-only Twitter solution, following whoever you want on Twitter anonymously and compliantly, or make use of its SmartTrack-powered Twitter searches, which bring you the key stories and Tweets about the things you’re most interested – be that currencies, companies or elections.
Better yet, with each of our SmartTracks you can set the level of filtering you want to receive. For some, you might want to have the curation level set high, to ensure you’re only seeing highly relevant financial Tweets about that stock or equity, but for others you might be happy to have the filtering level turned down, or off completely, to cast a much wider net across Twitter. One tip that we often recommend to our clients is to have the filtering level set high, but to knock it down if a price moves to gain a better understanding of what’s caused the shift.
For more information about EarlyBird and its curation-solving Twitter searches, you can read our SmartTrack guide HERE. Alternatively, if you have any questions, why not give our friendly team a call today on +44 20 7100 4489.Posted on 9/11/2017 10:08:23 AMEarlyBird News